Yesterday was a busy day as we had the awesome Minna Rhee, lifestyle reporter for Global News sit down with Melissa to talk about the latest menswear trends for Prom 2013. Here is the segment that was featured on Global News.
Wondering what we’ve been up to lately? If the above image isn’t explicit enough, we’ve been working on bringing you the next chapter in the Gotstyle book, online shopping! Soon you’ll be able to shop Gotstyle from anywhere in the world with just a click of a button. Our new online store which is set to launch very soon will feature all the great things you’ve come to expect from our retail locations, great brands, prices and service.
Sign up for our Gotstyle Insider and be among the first to gain access to this new experience!
Dress Better. Do Better
Wondering what are the latest and hottest trends for Spring? Wait no more, check out this great feature by AmongMen as they sit down with founder Melissa Austria to talk menswear and what guys should look out for this Spring. Melissa has picked five of spring 2013′s strongest trends: colour, the new blue, plaid, the alternative bottom and the double breasted blazer, and offers up a little advice on how any guy (fashion-forward or more laid-back) can work them into his wardrobe.
We obviously love the products/brands we carry, but nothing trumps the feeling we get when other people love them just as much as us. Anderson’s Belts, Blue Industry and Walk-Over shoes are all recent additions to our stores. We introduced these brands because they align so well with our Gotstyle guys needs. Each one offers high-quality craftsmanship with a modern twist. So when Canada’s leading men’s magazine Sharp Book For Men decided to feature all three brands in their latest issue, we were ecstatic!
Featured in their Style Manual for Spring/Summer 2013, you can catch our belts from Anderson’s, our brushed cotton polkadot shirt by Blue Industry and last but not least, some great words of wisdom from Walk-Over General Manager James Rowley.
We recently had the pleasure of being inducted into Amex Canada’s #ShopSmall campaign and are so excited to hear about their latest initiative. Amex Canada is looking for Toronto’s Neighbourhood Gem to help celebrate the importance of shopping small and shopping local.
Gotstyle has been dedicated to the Toronto landscape for over 8 years. So much so, that in 2004 we were one of the only men’s only boutiques in Canada. We saw a need within the men’s market and forged forward to meet that need. Our amazing relationship with our community allowed us to be the first to launch Skype shopping in Canada, expand with a brand new store in the Distillery District, and do fun things like the Naked Man campaign and now video game. Oh, did we mention that we’ve been working on launching an online store? Shhh…lets keep that one between us.
Bottom line is that none of this would’ve been possible if not for the incredible support of our community. And with any small business having and active community is so crucial to our success, which is why we really admire the #ShopSmall initiative by Amex Canada and hope that you will take a few mins to vote for your favorite Toronto Neighbourhood Gem.
Today marks the official launch of the Gotstyle Naked Man Online Video Game! Softlaunched last December, today’s wide release comes on the heels of our Grand Opening party celebrating Gotstyle’s new store in the Distillery district, the second location in Toronto and the first to cater to both men and women.
The Naked Man video game is a throwback to the popular 8bit video games of the 1980s mixing elements of PacMan and Donkey Kong and rooted in the provocative and comedic theme of the Naked Man campaign, which was launched last fall. The risqué transmedia
campaign promotes Gotstyle’s innovative video shopping service the first of its kind shopping service in North America.
The campaign and video game concept, conceived and produced by Toronto’s integrated innovation agency Dorsey/Holme Experience, debuted with a YouTube video featuring a naked man on a balcony, video shopping via his smartphone with Melissa herself. The story, showing the man in dire need of clothes, ends with a twist, and ultimately a happy ending. Promoted to Gotstyle’s social media and enewsletter followers, the video went viral notching over 500,000 views to date.
“We had so much success with the Naked Man video that we wanted a fun and cheeky way to keep guys engaged with our brand and continue to increase awareness for our video shopping service. The online video game does just that,” says Melissa Austria.
The Naked Man online video game also features a promotional component. Gamers can earn ballots, by winning and sharing their score on Facebook, valid for a chance to WIN weekly prizing from Gotstyle and eligibility for the annual grand prize of an all expense paid night out in Tdot with the Gotstyle crew.
Melissa Austria, founder of Gotstyle has become a go to resource for many media outlets when it comes to the topic of menswear. Rightfully so, given that Gotstyle is her baby. So, when it came time for The Vancouver Sun to do a men’s fashion story for Spring they automatically reached out to Melissa for some insight. Check out this great article that touches upon all the major trends for spring. The article highlights everything from the hottest colours, cuts and staples for the season.