The Farah brand was born in the 1920s but it was not until the 1970s in the UK that it reached the cult status it holds today.
The original Farah slack made from hopsack canvas became an immediate hit with the youth of britain: slim cut, sharply tailored and featuring stain resistant technology, the trouser was unlike anything available at the time.
Momentum for the brand grew and in the 1980s Farah became a must have label amongst fashion savvy hipsters, including the mods, skins, sticksmen and rocker-billys. Seen on the balconies at gigs across the UK music scene, each group interpreted the brand within their own style, building key farah items into what became their definitive looks. The clothes came to represent a sense of elitism while generating respect for those who displayed the now famous “Farah F Tab”.
Today the Farah label still holds the heritage and vigour it stood for then. A whole new generation of men throughout the world are drawn to the brand’s history and inspired to rediscover the distinct look for themselves.
Not all items in the branding shots above are available at the store, but we did order a vast amount of pieces from their collection:
Polos $89-$128
Tanktops $59
Shirts $98
Shorts $99
Pants $128
Blazer $229
Franklin + Gower is a Los Angeles based line that puts a lot of character into their suits. Sold separately with casual tuxedo piping, these blazers and pants have a trimmer cut and are available in two summer-friendly flavours: seersucker and basic beige. The fabric is contrasted under the lapel and in the lining: fun patterns aren’t immediately visible to the naked eye while the lighter colours allow you to comfortably attend your summer events, or can be worn casually throughout the day.
